Where should you start reading?
Start with how the partnership works, then pricing, then the comparison with building a team. The answers below give the short version of each. The table maps the questions most agencies ask to the page that answers them in full.
- Baseline
- Fix
- Publish
- Measure
| If you are asking | Read |
|---|---|
| What are the steps, and who does what? | How a partnership works (/agencies/how-it-works) |
| How do rates, retainers and margin work? | Wholesale pricing (/agencies/pricing) |
| Should I hire, use freelancers or partner? | White-label vs in-house (/agencies/white-label-vs-in-house) |
| What will my client receive each month? | White-label reporting (/agencies/white-label-reporting) |
| What does the SEO stack include? | White-label SEO (/agencies/white-label-seo) |
| How do I add AI search to the offer? | White-label GEO (/agencies/white-label-geo) |