People aren't Googling anymore. They're asking AI.
Jackson Memorial · MTI
Gold-standard survival outcomes locked inside closed UNOS and CMS registries - engineered into the AI answer for cardiac and transplant surgery in Miami.
Gold-standard survival outcomes, and AI was defaulting patients to national consumer hospital chains.
Patients and physicians searching for the top cardiac transplant hospital in Miami were defaulted to national consumer hospital chains. AI engines apply massive safety restrictions to high-stakes healthcare searches. MTI's gold-standard outcomes lived inside closed UNOS and CMS registries - entirely unreadable during a live inquiry.
Every deferred referral was a complex cardiac patient routed to a national brand with weaker localized outcomes - a compounding loss as more patients and referring physicians turned to AI before ever calling a transplant coordinator.
Clinical entity engineering built for high-stakes healthcare search.
We rebuilt MTI's digital authority to translate federally verified surgical outcomes into the machine-readable format AI systems require before recommending a healthcare provider.
Surgical Sub-Entity Isolation
Separated the cardiothoracic program from the broader county medical text classification for clean entity resolution.
Government Metric Translation
Extracted UNOS survival rankings into Schema.org HealthcareService + MedicalProcedure profiles - the first machine-readable outcome record.
Academic Prestige Bridge
Bound MTI to the University of Miami Miller School academic weight inside recommendation models.
Medical Corpus Seeding
Twelve peer-review-adjacent surgical papers placed across JAMA Cardiology and MedPage Today with precise semantic anchors.
From closed registries to AI category leader
A major Puerto Rico cardiac network shifted long-standing surgical transfer patterns away from national brands, routing complex patients directly to MTI. Their medical director credited AI comparison protocols with proving MTI's superior localized outcomes.
The most complex cases now get researched by AI first. The registry data has to be legible to win them.
Referring cardiologists comparing transplant programs. Families researching surgical outcomes for a critically ill relative. Out-of-state and international patients weighing where to travel for care. When AI platforms can actually read a program's federally verified outcomes, that program captures the referral before geography or brand recognition alone decides it.
MTI's outcomes were already gold-standard. We made sure AI could finally read them.
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